Designing with Intelligence — How AI is Rewriting the Product Design Process

About this session

AI is no longer just a tool for efficiency—it’s reshaping the creative process itself. This panel brings together design leaders who are using AI to generate concepts, accelerate prototyping, and deliver highly personalized user experiences. Panelists will share how they balance human creativity with machine intelligence, what tools are driving the biggest shifts, and how AI is changing collaboration between designers, engineers, and product managers. Walk away with a practical understanding of how AI is enhancing product design today—and where it’s headed next.