Federico is Executive Vice President of Design at Samsung Electronics. Based in San Francisco, he leads the Samsung Design Innovation Center and the Samsung Design Global Studios. He also manages the Next-Generation Experience Planning teams in Seoul and created the Computational Design function within Samsung. Throughout his career, he has focused on driving meaningful innovation for people, with an emphasis on creating designs guided by a strong ethical compass — bending AI, technologies, and products to serve humanity. He applies computational design and advanced computing to product development and leads multidisciplinary teams to imagine the next wave of human-centered AI, with the goal of designing meaningful experiences that enhance everyday life. As a designer, innovator, and humanist, Federico blends technology, culture, and creativity to shape the next generation of products and experiences across Samsung's business divisions. Prior to joining Samsung, Federico was an Associate Professor of the Practice at MIT, teaching at MIT and the MIT Media Lab, where he founded and directed the MIT Design Lab and the MIT Mobile Experience Lab (2000–2020). Earlier in his career, he worked at Motorola and Philips Design, creating pioneering products and experiences. He received honorary professorships from the Glasgow School of Art at the University of Glasgow and from Jiangnan University's School of Design in Wuxi, China. His contributions include numerous peer-reviewed papers, books, and articles, along with multiple awards for design and innovation. Federico earned a PhD in Sociology of Culture and Communication from the Sorbonne in Paris.