Jordan Cooke is the Global Head of UX, Service Design and Research at PepsiCo, where he leads global teams focused on enterprise, consumer, and AI-enabled digital experiences. Previously, he held a design leadership role at Meta and has spent his career helping shape digital products, innovation strategy, and human-centered experiences at scale.

Known for blending strategic thinking, storytelling, and strong creative direction, Jordan’s work explores how emerging technologies such as AI are reshaping the future of design. He is a frequent speaker on UX innovation, design leadership, and the evolving relationship between people and technology.