The Rise of Autonomous Shopper Intelligence, Presentation by Lizbeth James, Mars

About this session

For decades, brands have relied on syndicated panels and historical reporting to understand consumers, but today's connected commerce ecosystem provides a much richer view of actual shopper behavior. In this session, I will explore how retailer first-party data, retail media networks, digital shelf signals, and Agentic AI are transforming the way organizations generate insights and make decisions. Drawing on experiences across Mars, Nestlé, Coca-Cola, Dorel Juvenile, and the Walmart ecosystem, I'll share how AI is helping organizations transform shopper data into real-time, actionable intelligence. Attendees will learn practical approaches for moving beyond traditional consumer measurement and building AI-powered decision ecosystems that continuously learn, recommend, and optimize actions. Join me to discover how Autonomous Shopper Intelligence is becoming the foundation for the next generation of growth.