Lizbeth James is a Digital Transformation and AI Executive at Mars with over 20 years of experience spanning connected commerce, marketing, retail media, shopper intelligence, and enterprise technology transformation. Having held leadership roles across Mars, Nestlé, Coca-Cola, and other global brands, she has built and scaled digital commerce organizations, modernized marketing technology ecosystems, and driven growth through data, analytics, and innovation.

Today, Lizbeth leads Data & AI Enablement for Mars North America, where she develops autonomous agent solutions, Generative AI applications, advanced analytics, and Shopper Intelligence capabilities that help businesses automate decision-making, accelerate insights, and unlock growth opportunities. A Walmart Connect Client Advisory Council member and Executive Member of the Digital Shelf Institute, she is a recognized leader in applying AI to transform marketing, retail, and connected commerce at scale.