From Click to Conversion: How AI is Reshaping the eCommerce Funnel

About this session

In the competitive world of eCommerce, every click counts—and AI is quickly becoming the difference-maker at every stage of the funnel. This panel brings together leaders from top digital-native brands and marketplaces to discuss how AI is being used to optimize acquisition, conversion, and retention. Topics will include dynamic product recommendations, personalized promotions, predictive merchandising, AI-generated creative for A/B testing, and real-time customer segmentation. Panelists will also explore how LLMs and chat agents are being integrated into the buyer journey—from guided shopping to post-purchase support—and what it takes to operationalize these tools at scale. If you're building or selling in a digital storefront, this session will provide actionable insights on how to drive growth and efficiency with AI across the full customer lifecycle.