Paula is the founder and host of OFFBounds, an independent media brand and video podcast covering the future of retail and commerce. With a front-row seat to the conversations shaping the industry, she interviews C-suite executives and category leaders across the globe, turning complex shifts in consumer behavior, technology, and commerce into content that resonates with a senior audience. Recognized as an NRF Retail Voice, a three-time RETHINK Retail Top Retail Expert, and a Favikon Top 10 LinkedIn Creator in Retail (US), Paula brings both editorial depth and practitioner perspective to the stage. At the intersection of AI and commerce, she explores how agentic systems are quietly rewriting the rules of how people discover, decide, and buy.