AI Eats the Web That Feeds It

About this session

Every AI answer is assembled from someone else's work. The traffic that paid for that work is fading. Small publishers lost roughly 60% of search referrals in two years. AI referrals are nowhere close to replacing them; the ad supply funding the open web is contracting behind it. The AI industry now runs on an unpriced dependency: an information ecosystem it is actively defunding. Anticipate the imminent supply-side collapse underneath AI search. Zoom out from tactics to incentives, to learn the one structural change you'll make in the next 90 days to support a sustainable, reimagined market.