Peter Sloterdyk is the Chief Marketing Officer of Gist, a visibility platform designed to track, measure, and optimize brand visibility across major AI answer engines. He leads global brand strategy, marketing, communications, and growth. Sloterdyk brings more than two decades of marketing leadership across technology, media, and consumer platforms, with a track record of scaling emerging companies into trusted global brands.

Prior to his current role, Sloterdyk served as Global Chief Marketing and Technology Officer at Koala, the Australia-founded direct-to-consumer furniture brand, where he helped guide the company’s international expansion and digital-first marketing strategy. Before that he spent time at Netflix, leading original series marketing across multiple countries, devising campaigns that expanded and engaged the audience.

He formerly led the global marketing organization for the Grindr family of brands, overseeing worldwide marketing, user growth, and brand strategy during a period of rapid international expansion. His leadership helped scale Grindr into one of the largest social networking platforms, supporting its global growth leading up to its acquisition by Kunlun Tech. In addition to his corporate leadership, Sloterdyk serves on several boards and actively advises growth-stage startups across sectors such as real estate, entertainment, AI, and consumer tech.

Gist is a suite of visibility tools that helps brands, publishers, and creators understand how they are discovered and recommended in generative AI. Its parent company, ProRata, provides the attribution layer underneath to help publishers and creators understand where, when, and how their content is used across AI answers.