Xena Plat, MBA, is Chief Operating Officer of 411 Music Group, a Los Angeles-based music licensing and publishing company, where she works on one of the most contested frontiers in entertainment: what happens when AI meets a music catalog. Xena sits on both sides of the AI equation. As an operator, she architected the AI-driven automation behind the company's catalog operations the systems that register, clean, and monetize a sprawling publishing catalog. As a dealmaker, she negotiates and closes the sync, publishing, and AI dataset licensing agreements that decide how music is valued as training data. That dual vantage point, building with AI while pricing it, has made her a distinctive voice on how rights holders can turn the AI wave from an existential threat into a revenue stream. Her instinct for where content and technology collide predates the current AI boom. At Dame Dash Studios, she produced television shows and virtual concerts before virtual events went mainstream, and built streaming and podcast audiences from the ground up. Behind the deals is deep expertise in sync licensing, catalog operations, royalty administration, and go-to-market strategy, the machinery that determines whether music actually gets paid for. Xena holds an Executive MBA from Synergy University and a Music Business certificate from UCLA Extension. Fluent in English and Russian with working Portuguese, she splits her time between Los Angeles and São Paulo, bringing a global perspective to an industry, and a technology, that crosses every border.