Vivek Vaidya, Chief Technology Officer and co-founder of agentic marketing technology company Kana (www.kana.ai) is a seasoned serial entrepreneur and technology leader with over 25 years of experience creating transformative enterprise software solutions in data management, analytics, and AI.

Vivek’s entrepreneurial journey includes serving as CTO of Salesforce Marketing Cloud (after Salesforce acquired Krux, which he co-founded with Kana CEO Tom Chavez), and previously as CTO at Rapt, acquired by Microsoft.

Vivek also serves as the Founding General Partner at super{set}, a startup studio that produces companies focused on data and artificial intelligence. Through his Substack newsletter "The Problem Is..." Vivek shares candid insights into startups, leadership, tech, and the art of focusing on the right problems, “Because solving the right problems isn’t obvious...” A recurring theme in Vivek’s writing is the simple yet powerful question: “What problem are you trying to solve?” that cuts through complexity and drives impactful decision-making.

Originally from Delhi, Vivek resides in San Francisco. He is the co-author of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement (2018). Vivek holds an MS in Mathematics and Computer Applications from IIT Delhi, and an MS in Computer Science from the University of Denver.