Ralph Valdes is the Chief Technology Officer at Zumba, with more than 15 years of experience leading product, engineering, data, and QA organizations through large-scale change. He works at the intersection of agentic AI, organizational design, and execution, with a focus on ensuring AI delivers durable, real-world impact rather than isolated experimentation.

Ralph has led Zumba through a broad, organization-wide adoption of AI. Within product and engineering, his teams apply AI across the entire software development lifecycle, from synthesizing customer feedback and generating product requirements to rapid prototyping, code generation, code review, and quality assurance. These efforts enable Zumba to ship AI-powered capabilities directly into customer-facing products that serve its global network of fitness instructors and the 15 million students who take their classes each week. Across the broader organization, Ralph has introduced autonomous agents in customer service that now resolve more than half of all customer inquiries with high CSAT scores, launched AI-powered self-service data applications that democratize access to insights across the company, and driven the deployment of agentic workflows that reduced translation costs by 80 percent.

Known for bridging executive strategy with hands-on delivery, Ralph helps organizations redesign how work actually gets done, confront the change management challenges AI exposes, and move beyond pilots toward sustained, production-grade impact.