Rachel Ibarra is the Vice President of Data and Innovation at Cardinal Group Companies, a national vertically integrated real estate firm based in Denver, Colorado. As the chief architect of the organization's data and AI strategy, Rachel is the technical engine powering Cardinal's operational evolution. Partnering closely with operations and human resources, she leverages intelligent systems and centralized automation to remove friction, enabling teams to elevate the human experience. A passionate data champion, she focuses on transforming vast internal data assets into durable competitive advantages. Before leading Cardinal's AI and Data initiatives, Rachel built a track record of delivering sustainable, scalable business intelligence and data warehousing solutions in highly matrixed environments. She previously served as the Director of Business Intelligence at RE/MAX and drove complex enterprise tech strategies as a consultant at Slalom and RevGen Partners. Based in Denver, Colorado, she is a mother of two who spends her weekends offline, traveling, reading, and exploring the outdoors with her family.