Onney Crawley is the Chief Marketing Officer of Goodwill Industries International and a business executive with a track record of brand modernization and growth across consumer-packaged goods, durable goods, and large-scale retail.

Over her career, Onney has driven brand transformation for category-leading companies including General Mills (Yoplait, Cheerios), Kellogg's (Special K, Fudge Shoppe), and Sears Holdings (Craftsman Tools), among others. She is known for converting complex business challenges into clear brand strategies that deliver measurable growth and long-term market relevance.

At Goodwill Industries International, she leads enterprise-wide marketing and customer experience strategy across a network of local Goodwill organizations. In addition to improving the public’s understanding and support of the workforce mission of Goodwill, she is focused on strengthening the brand equity while advancing its digital footprint, and positioning the organization for sustained relevance and impact in an evolving retail environment

Onney's leadership style combines cross-functional discipline with commercial instinct. She brings both strategic and operational depth to her work, making her effective across large, matrixed organizations.

She currently serves on the ANA Global CMO Growth Council, is an Executive Advisory Board member for Women We Admire™, and is also as a strategic advisor to the Choputa® Food Company.