Natalie Barnes is Vice President of Product & Product Design at Zumba Fitness, where she leads global product innovation and AI strategy across platforms serving 15 million weekly users. With over 20 years of experience building and scaling product organizations at Zumba (13+ years) and Paramount/CBS (7 years), Natalie has championed the practical application of AI tools across product management workflows, from automating user research synthesis to accelerating feature ideation and requirements documentation.

At Zumba, she sets the strategic vision for integrating AI capabilities into SaaS tools for fitness professionals while enabling her product teams to leverage generative AI for market analysis, customer feedback processing, and rapid concept prototyping. Her approach combines AI-powered efficiency with human-centered design thinking to accelerate product development cycles while maintaining strategic vision.