Michelle Hawley serves as Editorial Director at Simpler Media Group's VKTR, an enterprise AI-focused publication that debuted in late 2023. In this role, she leads editorial strategy, manages day-to-day operations and guides the site's growing network of contributors. Michelle is also the host of VKTR TV's The Inference.

Her diverse background spans both creative and technical writing, with experience ranging from luxury automotive content for Alfa Romeo to career advancement columns for The Ladders. She has managed editorial teams, mentored writers and developed content strategies for national and international brands, including WebFX, L2T Media and the Society for Industrial and Applied Mathematics.

Based in Pennsylvania's Susquehanna Valley, Michelle combines her passion for storytelling with deep technical expertise to help organizations navigate the evolving digital landscape.