Kirby Forlin has over 20 years of experience driving growth, building high-performing teams, and integrating analytics, technology, and strategy to unlock revenue and operational efficiencies across Fortune 500 enterprises. Currently, Kirby is the VP of Digital & Analytics Performance leading a team focused on Enterprise Data Governance, Intelligence Solutions, Digital Data and Insights and Customer Engagement.

Career Accomplishments

• Transformed B2B marketing with an analytics-driven omnichannel strategy, restructuring a 150-person team and advancing AI/ML data strategy for scalable, personalized targeting and growth. • Developed enterprise-wide data commercialization strategies that leveraged proprietary data assets to create new products, unlocking profit and growth in adjacent markets. • Built advanced analytics functions for two fortune 500 companies scaling teams from zero to 70+ staff and delivering strategic initiatives that optimized demand planning, marketing, and operational efficiencies. Contributed over $500M in bottom-line impact through innovative pricing, promotion, and product strategies.

Kirby is recognized for her ability to translate complex data into actionable strategies, engage C-suite leaders, and foster a culture of innovation and continuous improvement. Her leadership has consistently delivered a measurable impact across multiple industries and business functions Personal

Kirby currently lives in Richmond, Virginia with her husband Matt. Together they have four children. When not wrangling teenagers, she enjoys all things food related which she tries to balance with her love of hiking, gardening and running.

Education • MBA, University of Calgary • BA, Psychology/Philosophy, University of Guelph • Principles of Marketing Research, University of Georgia