Bhaskar Borah serves as SVP, Head of Marketing Data Science & Technology for Dow Jones. He is charged with standing up a best-in-class data science function focusing on subscriptions and other lines of revenue across the company and using this capability as a growth engine.

Bhaskar oversees a team focused on transformational data science and AI tools and capabilities. His team is responsible for enhancing the organization’s data and science-based granular decision-making across pricing, media planning, monetization, product design, personalization, acquisition, engagement & retention strategies across both B2C and B2B lines of business. Bhaskar also serves on the AI Steering Committee for Dow Jones, where he is shaping enterprise wide AI policies and governance frameworks.

Bhaskar has over two decades of deep data science experience, developing and deploying data-driven strategies and capabilities at scale. Prior to joining Dow Jones, he led global data science teams at Citi across different US Consumer businesses and channels. He is passionate about deploying data science tools and technologies as growth engines to solve real business problems.