Armin Prommersberger is the Chief Technology Officer of HARMAN, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. He is an accomplished technologist, serial entrepreneur and transformational leader with over 30 years of experience in the acoustics, music, consumer electronics and automotive industries.

As CTO, Armin steers the company’s AI-led strategy to reimagine the intersection of next-generation connectivity and technology, as well as encourage cross-functional innovation and a culture of experimentation. Most recently, he served as Senior Vice President, Divisional Product Management, Strategy & Technology, for HARMAN Automotive where he lead a team envisioning the HARMAN Automotive product line of tomorrow, delivering Consumer Experiences at Automotive Grade to leading global automakers and their customers. Over his tenure with Harman, Armin has shaped the company’s product direction and future experiences for the Consumer, Pro Audio and Automotive sectors. Apart from HARMAN, he has served as Chief Product Officer of Music Tribe and its boutique professional audio brands including Midas, Klark Teknik, Behringer and Tannoy, and as Chief Technology Officer of Dirac Research.