Amy Luca is the Chief Marketing Officer at Tensor Auto, where she leads global marketing, brand strategy, and commercial positioning for personal Level 4 autonomous vehicles. With over two decades of experience spearheading marketing strategies for global tech and automotive brands, Amy is driving Tensor's mission to redefine mobility through privately-owned robocars that prioritize safety, data privacy, and personal independence. Prior to joining Tensor, Amy held senior executive marketing roles across leading agencies and tech enterprises, developing high-impact go-to-market strategies at the intersection of consumer culture and emerging technology. At the Ai4 Conference, she shares strategic insights into building trust in autonomous systems, navigating consumer adoption of AI-driven mobility, and shifting the narrative of autonomy from shared robotaxis to personal vehicle ownership.