Alexander Guerra is the Chief Strategy Officer for Digital Channels at Banco Azteca / shopinbaz. Elektra is one of the largest retail groups in Latin America serving the base of the pyramid with innovative models of financial inclusion and tech development. Alexander specializes in unlocking profitable growth for digital platforms through pricing strategy, monetization architectures, and platform economics. Over the past decade, he has led global revenue initiatives across SuperApps, marketplaces, and fintech products. He is also a consultant on Platform and Pricing Strategy for start-ups and big corporations. Before joining Elektra, Alexander was a Lead Manager at Uber Technologies where he was responsible for building the SuperApp strategy globally and rolling out multiple revenue management tactics for profitable growth.

His current consulting work focuses on helping companies to build, join or buy a platform and design strategies that make these business models profitable in the short-to-mid term. He has been keynote speaker in multiple conferences such as Financial Brand Forum, MAU Vegas, App Growth Summit, Business of Apps Summit and more. Alexander obtained a MSc in Management and Finance from University College London at UCL School of Management and also has studies at HEC Paris, MIT Sloan School of Management and Harvard Business School.