Where AI Belongs in Marketing: Human Judgment, Real Oversight

About this session

Most conversations about AI in marketing start with capability: what it can do, how it can scale the work, and how it can expand capacity. This conversation starts with judgment: where AI sharpens the work, where it introduces risk, and where people have to lead.Join Andrea Gilman, CMO of Early Warning, and Taryn Crouthers, CEO of Big Spaceship, for a conversation grounded in real decisions from their ongoing partnership. They’ll discuss how AI helped shape an ambitious national campaign from concept to production — giving teams a clearer view of creative ideas before they were filmed, organizing and flagging brand materials for human review and supporting brand consistency from strategy to execution.The discussion will also look ahead at a broader shift in consumer discovery: consumers are increasingly moving from traditional search engines to AI-powered platforms to research, compare and make sense of information. For marketers, that raises new challenges. Throughout, one theme holds: the tools will keep advancing, but the most important work in marketing still depends on human judgment, creativity, accountability, and trust.