What's the ROI on Your AI? How to Get the Right Answer to This Wrong Question

About this session

You've asked it. Your board has asked it. Your CFO wants to know: "What's our ROI on AI?"The answer should drive confident decisions—but consistently fails. Not because AI doesn't work or you can't measure it, but because the question itself is fundamentally broken.In 20 minutes, we'll show you why and give you something better: a question you can actually answer and a method you can defend.