The Unfair Advantage: Why a 2 Person Team Can Now Outmarket a 2,000 Person Brand

About this session

Google, Meta, and TikTok have spent a decade building AI that decides what your customers see, and until now that intelligence worked for the platforms, not for you. I spent years building AI at Google DeepMind, and now we're putting that class of agents directly in the hands of brands: an AI team that tracks competitors' ads, plans the month, produces the creative, and launches campaigns across Google, Meta, and TikTok, reporting back in revenue instead of impressions. Meanwhile, the 2,000-person brand is still routing that same work through approval chains and agency retainers. This talk shares unfiltered lessons from real small brands running this way today: where agents already outperform a department, where they fail, and the decisions you should never hand over. You'll leave knowing what to delegate on day one and why being small just became the advantage.