Make Your Website the Source, not the Search Result.

About this session

When someone asks an LLM a question in your industry, does your website get cited - or does a competitor? AI systems don't read your site the way people do: they pull the raw HTML, split it into passages, and decide what to quote based on structure and verifiable credibility, not visual design. Most well-designed sites lose at that stage without ever knowing it, because nothing in your analytics reports a citation you didn't get. In this talk you'll learn exactly how an AI system reads a page: clean markup, self-contained passages, structured data, and E-E-A-T - that determine whether you're quoted, and how AI agents can build and maintain that structure for you. You'll leave with a concrete checklist you can run against your own site the same afternoon. If your site is invisible to the answer, you're invisible to the customer. Come find out why, and what to do about it.