Is Your Insights Team Capturing the Phantom ROI of AI?

About this session

What if the most valuable returns from AI are the ones your ROI model cannot see? Across analytics, data science, and data management, AI is creating new operating dynamics—changing how teams collaborate, how decisions get made, how products evolve, and how scarce talent is leveraged—yet much of that value remains hidden behind conventional productivity metrics. Grounded in lessons from leading data and analytics organizations, this session will challenge leaders to rethink how they define and measure AI value, and offer a practical framework for connecting these “phantom” returns to financial outcomes, organizational capacity, and sustained business impact.