From Pilot to Profit: A Chief Commercial Officer's Take On What AI Looks Like When It Works

About this session

What separates the companies compounding AI returns from the ones still waiting for ROI to arrive?Drawing on my experience as Chief Commercial Officer across Fortune 500 CPG companies and mid-size growth companies— including Hershey International, Ferrero, and Pampered Chef — and having deployed across 10 countries, 6 industries and many categories, I will share what AI actually looks like when it drives real results: 8x ROI, 33% revenue growth, and +45% increase in profitability. I will outline the key strategies that delivered profitable growth, all delivered through a commercial operating model that drives the technology strategy.In this session I will cover:- The 3 patterns that stall every AI pilot before it reaches profit- 3 real use cases across brand, product development and sales/commercial planning — each anchored to a specific business question and verified result- The AI Commercial Engine: a plain-language framework that connects AI investment directly to measurable growthYou will leave with three actions you can apply Monday morning, regardless of your industry, company size, or technical background.If you are ready to move from AI experimentation to AI results, this session will show you exactly what that looks like.